Founder insight
A non-obvious understanding of the customer, technology or market structure.
For founders
Build the company only you can see.
We want to meet founders with uncommon insight, technical ambition and the discipline to turn a difficult idea into an enduring company.
What we value
Signal over theatre.
A concise, clear introduction is more useful than an elaborate presentation. Help us understand the problem, the technology, the evidence and why your team is uniquely positioned to win.
Technical substance
A real capability, not a thin layer over widely available tools.
Global ambition
A credible path from an initial wedge to meaningful international scale.
Learning velocity
The ability to test assumptions, absorb evidence and improve faster than competitors.
Integrity
Truthful communication, responsible conduct and respect for the people affected by the company.
Endurance
The resilience to navigate technical difficulty, market uncertainty and long company-building cycles.
Your introduction.
Include the essentials
- What you are building and why it matters
- The technical or product advantage
- Current evidence: product, users, revenue, research or pilots
- The founding team and why you are suited to this problem
- The capital being raised and the milestone it enables
Do not send confidential information in an initial email. A non-confidential overview or deck is sufficient for a first conversation.
Pitch Norcov